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Awards Search Engine Details of the Project |
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| Project Title | Publicité et vente au détail on line : un modèle atmosphérique |
| Program | Standard Research Grants |
| Fiscal Year | 2000 |
| Competition Year | 1999 |
| Applicant | Chebat, Jean-Charles |
| Organization and Province | HEC Montréal, Québec |
| Amount Received | $13,000.00 |
| Discipline | Marketing |
| Area of Research | Management |
| Co-applicant (at time of application) |
Gélinas-Chebat, Claire Nantel, Jacques |
| Keywords | commerce électronique; interaction émotions-cognitions; atmosphère du site web; approche-retrait (modèle de Mehrabian-Russell); fidélisation des consommateurs |
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