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Awards Search Engine Details of the Project |
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| Project Title | The impact of stereotype threat on perceptions and consumption of products associated with dissociative groups |
| Program | Insight Development Grants |
| Fiscal Year | 2012 |
| Competition Year | 2011 |
| Applicant | Main, Kelley J. |
| Organization and Province | University of Manitoba, Manitoba |
| Amount Received | $32,350.00 |
| Discipline | Marketing |
| Area of Research | Management |
| Co-applicant (at time of application) |
Carvalho, Sergio |
| Keywords | stereotype threat; dissociative groups; consumer behavior |
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